The new era of digital marketing: how ChatGPT advertising works and how much it costs
The official launch of OpenAI ad testing on February 9, 2026, was a historic moment that marked the emergence of an entirely new media channel for promoting businesses.
Who is a Project Manager (PM): a detailed analysis of the profession and its role in business
Today, a PM is not just an administrator who moves cards around in a task manager, but a strategic business partner who directly influences the company’s profitability.
NPS loyalty index: how to assess customer attitudes toward your brand
The Net Promoter Score (NPS) is a customer loyalty index that measures how likely people are to recommend a company, product, or service to their friends and family.
How to get ChatGPT to mention and recommend your brand
ChatGPT can already search the web, provide quick answers, and display relevant sources, which means it’s important for businesses to be clear, cited, and verified in the digital space.
How to use a White Paper to generate high-quality leads and build a contact list
In B2B marketing, it’s important to generate not just leads, but contacts from people who are genuinely interested in the topic and willing to engage further with the company.

16/07/2026
1133
Iryna Voitovych
Copywriter