Articles tagged with #Useful tips

How to get ChatGPT to mention and recommend your brand

08/07/2026
1094
Iryna Voitovych
Copywriter

ChatGPT can already search the web, provide quick answers, and display relevant sources, which means it’s important for businesses to be clear, cited, and verified in the digital space.


How to use a White Paper to generate high-quality leads and build a contact list

02/07/2026
898
Iryna Voitovych
Copywriter

In B2B marketing, it’s important to generate not just leads, but contacts from people who are genuinely interested in the topic and willing to engage further with the company.


Types of ads: how to choose the right format for your business

02/07/2026
1106
Iryna Voitovych
Copywriter

Choosing the wrong ad format is the main reason for a low return on investment (ROI) and the rapid depletion of a company’s marketing budget.


Instagram Bio: how to properly format your profile header for a business and personal brand

01/07/2026
1060
Iryna Voitovych
Copywriter

An effective profile header isn’t just attractive text it’s a clearly structured, modular system in which each element serves a specific marketing function.


The pros and cons of IT outsourcing: when to outsource tasks to an external team

24/06/2026
1145
Iryna Voitovych
Copywriter

IT outsourcing is the transfer of certain IT functions to an external team or company, which undertakes to perform a specified scope of work under the terms of a contract.


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