How to build an effective crowd-marketing strategy to promote a website
Crowd marketing involves placing useful, organic mentions of a brand, product, or service on platforms where your audience is already engaging.
The role of a CMO (Chief Marketing Officer): what they do and their role in business
A marketing director is, first and foremost, a top manager who is part of a company’s senior leadership and thinks in terms of the business as a whole, rather than individual advertising campaigns.
Instagram sales scripts: how to create effective templates for direct messages
A strong script for Direct is built as a sequence of logical elements, where each has its own function and does not overload the dialogue.
What is performance marketing: a complete guide to results-driven marketing
Performance marketing is an approach to promotion in which the primary goal is not abstract reach, but a specific and measurable result.
The art of naming: principles for creating a name that customers will remember
Today, naming is a strategic tool that directly impacts customer acquisition cost (CAC), ad conversion rates, legal compliance, and, ultimately, a company’s market value.

19/06/2026
988
Iryna Voitovych
Copywriter