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Search Generative Experience (SGE) is Google’s approach to search that uses generative artificial intelligence to generate concise, coherent answers to user queries.

Practice shows that content shared by employees generates higher engagement and better conversions compared to posts from official brand accounts.

Monitoring media and online activity allows you to respond quickly to reputational risks, track competitors’ moves, and identify new opportunities for sales and PR.

When user attention is limited, competition for each click increases, and the cost of customer acquisition rises, the way information is presented often matters more than the product itself.

News websites operate in a fundamentally different way than corporate, e-commerce, or service resources.