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Non-price demand factors are a set of conditions and characteristics that influence a customer’s willingness to purchase a product or service regardless of price.

Website accessibility is no longer just an ethical issue. It is now an operational risk and a competitive advantage.

For businesses, slow server response times mean a higher risk of user drop-offs, lost sales, and reduced marketing ROI.

Marketing KPIs should be viewed not as a set of disparate figures, but as a comprehensive system of indicators.

For businesses, online advertising is a tool for scaling, testing hypotheses, and consistently attracting customers.