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Analyzing competitors’ contextual advertising is not about spying, but rather a systematic approach to reducing risks and optimizing advertising costs.

A lookalike audience is an advertising platform tool that allows you to find new users who are similar to your existing customers or other source audiences (seed audiences).

Affiliate marketing is an effective performance marketing tool that is becoming increasingly popular.

The advantages of online methods are the speed and scalability of data collection: compared to traditional approaches, they are often cheaper and faster.

A drop in traffic or the sudden disappearance of a website from search results can be detrimental to a business. Often, the issue is related to Google’s actions, ranging from algorithmic adjustments to manual penalties (bans).