A selection of free SEO tools

A full set of tools for website promotion is not cheap. But promoting without them is not so effective; moreover, they make it possible to work efficiently and not waste time on tasks that can be performed automatically. This is where free SEO tools can help us. Often, they are no worse than paid tools for SEO, and each of them is useful in its own way.

Below we will look at the most convenient, understandable, productive and, most importantly, free SEO services that are freely available.

Google Keyword Planner

This service allows you to select relevant keywords and analyze the interests of your audience and is an invaluable tool in the arsenal of SEO specialists. Mainly because it was developed by Google itself, and many SEO specialists consider its data to be the most accurate.

By using Google Keyword Planner you can solve the following problems:

• create a list of keywords to optimize an existing advertising campaign or launch a new one;
• group phrases by topic;
• upload the created keywords to the Republic of Kazakhstan;
• evaluate the effectiveness of each search phrase based on the predicted volume of transitions and the number of requests;
• predict an increase in traffic based on a specific product or other criteria;
• create ad groups based on the created list of keywords.

But the limitation is that GKP does not show absolute search volumes – only the range. However, it is a useful tool if you want to cover all bases when doing keyword research.

Google Trends

This tool allows you to keep abreast of all the important events in the world and know what your audience is interested in. The data is collected from search queries entered by Google users. Google Trends takes into account exclusively high-frequency queries, analyzes their popularity and evaluates it on a 100-point scale, where 100 is the greatest interest in a particular topic.

Google Trends helps solve the following problems:

• find out the popularity of a topic, search query or event;
• analyze the dynamics of search queries;
• find out the seasonality of these requests;
• identify competitors and assess popularity in the niche;
• Learn how search queries are influenced by geographic data.

Thanks to this service, you will find out the interests and needs of users and will be able to determine the most favorable time for the most interesting and good offer to the audience.

Ahrefs Webmaster Tools

All you need to do to use this service is create an account and import your data from Google Search Console. The tool will launch an automatic scan that can find up to 140 problems that affect website promotion and reduce the efficiency of your work.

Using Ahrefs Webmaster Tools gives access to the following functions:

• analysis of SEO indicators for keywords and pages;
• analysis of SEO indicators at the page and domain level;
• studying SEO problems and recommendations for solving them;
• opens information about broken internal and external links;
• SERP features for keywords.

You can also see who is linking to your site and see what keywords you are currently ranking for.

This tool doesn’t just tell you what problems exist on your site. It will also tell you why a particular problem is a problem and how it can be fixed.

Google Analytics

Using this service, you can analyze user behavior on the site. The necessary data is located on a server remote from Google. To connect to the system, you need install a small JavaScript code on the website pages. With free use, you can analyze 5 million pages per month.

Main functions Google Analytics:

• analysis of visits to the site or landing page: time on the site, pages, number of visitors;
• tracking traffic sources: campaigns, search engines, referrals;
• user behavior assessment: bounces, navigation, conversion;
• analysis of interactive elements: forms, buttons, etc.;
• target metrics: tracking sales, requests or orders;
• analysis of demographic indicators: location, age, gender;
• traffic assessment from mobile devices;
• advertising reports: monitoring conversion rates and the effectiveness of advertising campaigns.

As you can see, this tool provides a range of data about your site that can be analyzed and dissected to improve almost every aspect of your marketing.

GTmetrix

This is one of the most popular services for checking the loading speed of a web page. Plugin GTMetrix creates a final report for the pages, shows errors that exist in the work, and offers tips to help resolve and eliminate these errors and problems.

SEO specialists use this tool mainly for two reasons:

• clear and convenient interface;
• You can get a detailed report on the loading speed of pages and all elements on the pages. The report shows the following data: date and time of the test; where is the server sending the request; overall result; page load time and page size; the number of requests sent and a number of other indicators.

Page loading speed has been one of Google’s ranking factors since 2010. So if your site is running very slowly, this could be the reason why it is not ranking as well as it could.

Google Search Console

This is another user-friendly and free SEO tool from Google. It shows information about the performance of your site in search results. With it, you can track a lot of data needed for SEO. That is why when promoting sites on Google, Console – an indispensable service.

By using Google Search Console Can:

• get data about the traffic that comes to the site from Google search;
• Find out what problems there are with indexing and submit a request to re-index updated or new content;
• determine which sites contain outgoing links to your resource;
• analyze external and internal links.

The information you receive will show you how your site interacts with Google search, so you can start optimizing it.

Google Alerts

This is a service that instantly sends notifications to the user for any search query that you want to track. With it, you can monitor your brand reputation and track what customers say about your products and services. Google Alerts provides up to 1 thousand alerts per Gmail account. Depending on the frequency you choose, the service will send you emails with all the pages that mentioned the term you’re tracking. You can also track competitors.

What you can do with Google Alerts:

• track mentions of the brand in order to identify negative reviews in time;
• find new ideas for using keywords;
• monitor competitors;
• look for new ideas from competitors for creating content;
• solve the problem with plagiarism;
• track backlinks;
• monitor the security of the site.

By setting up alerts, you will be aware of the appearance of information on specified requests. This will allow you to quickly manage your reputation, respond to changes in the competitive environment and track current trends.

Robots.txt Generator

Compiling the correct Robots.txt for the site is the first step towards SEO promotion of your project.FileRobots.txt tells search engines where they can and cannot go on your site. First of all, it lists all the content that needs to be blocked from search engines such as Google.

Using this tool, you can create a file, complying with all search engine rules. The main advantage Robots.txt Generator is that here you can immediately set up indexing rules for all known search robots.

Using this service, you can:

• control what they see, what they don’t see and where search engines go;
• control how PS interact with the content of your site.

The robots.txt generator will help you create a robots.txt file for your resource in just a few clicks. The generator tool will generate the code promptly, and then all you have to do is copy and paste it into your site’s root directory, or upload it to an existing robots.txt file on your site if one already exists there.

ChatGPT

There is no need to explain what ChatGPT is. Everyone, from students to professors, from marketers to programmers, uses ChatGPT in their work and daily life. You can ask ChatGPT do almost everything: answer questions, create content, pretend to be someone else, open your own business, fix code and much more.

This tool helps solve the following problems:

• creating title and meta description header tags;
• collection of complementary LSI words;
• content summarization and keyword clustering;
• implementation of .htaccess rules;
• translation;
• creating new ideas for content;
• generation of long texts;
• assessment of the site from an SEO point of view and recommendations for its improvement.

Thus, there is every reason to believe that such neural networks will soon become a mandatory element of the work of any qualified SEO specialist. Using their capabilities, you can free up more time for creative tasks and data analysis.

Ahrefs’ Backlink Checker

One of the most common link building activities is finding your competitors’ links. This is a convenient and free service with which you can check the backlinks of any website.

What can you do with Ahrefs’ Backlink Checker:

• find out which sites link to your resource;
• identify suspicious and malicious links;
• identify the number of donor domains;
• analyze the top best links from the total mass;
• find out the resource rating and organic traffic data for the month.

This data can be used to identify potential link building opportunities and monitor the performance of link building campaigns. All of this is important information that will help you formulate your link building strategy.

Google Business Profile Manager

According to a BrightLocal survey, 36% of SEOs believe that Google Business Profile is the most important ranking factor for Google Maps. And 6% believe it is important for “regular” organic results. So, if you’re running a local business, make sure you have a Google Business Profile set up.

Functions Google Business Profile Manager:

• increasing awareness of your company;
• simplifying the search for important information;
• quick and easy search for photos and reviews;
• convenient registration or booking process;
• You can quickly and easily compare different companies.

Use your Google Business Profile to create and share review links to get more reviews for your local business.

Let’s sum it up

In this article, we looked at a number of free SEO tools that, when used correctly, can bring your website to higher positions in search results at any stage of its development.

This is not a complete list of services, since there are quite a lot of analogues, both paid and free. But in any case, using SEO tools will significantly save you time and simplify your work.

Olha Tyshchenko

Editor

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