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Google searches for a user’s request based on several key factors, including keywords. Google’s robots evaluate the content of a web resource and its relevance to a user’s query based on the number and density of keywords used.

Local SEO is a set of measures aimed at improving the ranking of a website page in the local or local search results of Google.

Meta tags are elements of the html code of a page that are used to provide additional information to search engines about the content of the page.

Affiliate marketing is used in many digital business sectors, where joint efforts help to attract targeted traffic and increase earnings for all program participants.

The Facebook advertising account is one of the key tools for promoting your business online. Any user of this social network who runs advertisements faces the need to monitor the status of their account.