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Each business is unique and unrepeatable in its own way. Even if it seems that the niche, subject matter, products and other nuances are similar, the companies are always different. And therefore – their path to success will be different. A step-by-step action plan, a certain tactic for achieving goals is definitely needed for high-quality promotion of a business on the market.

The Internet is currently changing very rapidly due to the development of artificial intelligence. Google is leading the way in this process. Its new AI Overviews feature demonstrates how technology is making information easier to access. How exactly does it work and why is it so important for users and content creators?

The structure of each website will be unique, just like a particular business. Thus, all large web resources will have a similar structure, but it will still be focused on a specific product and target audience. In most cases, the classic linear or tree structure is used because of its clarity for users and the speed of indexing by search engines.

The footer contains information that may be of interest to users, but is not the main and most important. Among the most commonly added information in the footer is the text about the company, privacy policy, clickable section titles, and other information, depending on the needs of the target audience.

SEO text is one of the tools used for effective SEO promotion of websites on the Web. Thanks to the creation and publication of such optimized texts on the resource, the pages become more relevant and gradually raise the site to the top of the search results.