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Contextual advertising, context, PPC is an online advertising format in which ads of a certain topic are displayed to the user depending on the location, time, or context. This allows you to reach potential customers/buyers and increase sales efficiency.

Mobile-First Indexing is a process where Google uses the mobile version of your website as the main one for indexing and ranking. This means that mobile content becomes the key to determining the relevance of your website in search queries.

Google News organizes news stories so that users can easily get information that matches their interests and location. The Google News algorithm takes into account SEO parameters that determine which news is the most organic and important for users.

Storytelling is the ability to sell with the help of stories. An indispensable component of effective storytelling is the emotions that the reader or listener is immersed in. The method evokes emotions that can change dramatically.

Marketing is a key part of your success. Regardless of whether it is an online clothing store or an offline outlet, you need to not only create an attractive assortment of clothes, but also plan an advertising campaign that will attract the attention of your target audience.