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A unique selling proposition is an important concept in marketing that allows to distinguish a product or brand from competitors in the market. USP is a unique selling characteristic or a set of characteristics of a product, service or brand that makes it attractive to consumers and gives it a competitive advantage.

Google Forms is a cloud-based software that allows you to create, conduct, and analyze surveys, tests, questionnaires, feedback forms, and other ways to collect data online.

Search engines are constantly evolving, introducing new filters and improving ranking algorithms. Bulk link buying or over-optimization can now lead to sanctions. This suggests that old methods of promotion are more ineffective, and any mistake can lead to website blocking.

Imagine that you often search for healthy recipes and read about sports. Google Discover will show you articles, videos, and news on these topics, even if you haven’t made any specific requests.

Native advertising is a special type of advertising content that integrates seamlessly into the environment of the platform on which it is placed and gives users the impression of a natural part of the content.