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This is where Hotjar comes in handy, which is important for SEO optimization: it adds “live” heat maps to dry numbers.

Demand Generation in Google Ads is a marketing strategy aimed at introducing the brand and generating interest among an audience that is not yet familiar with the business owner’s products or services.

User-generated content (UGC) is becoming a driving force behind modern marketing strategies. It builds a bridge between the brand and the audience, increasing trust and engagement.

The use of digital PR is becoming particularly important – it helps your brand to be perceived as a reliable authority, which has a positive impact on SEO results.

Ethical marketing is an approach to promoting goods and services based on honesty, respect for consumers, and responsibility for the consequences of advertising activities.