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A robots.txt file is a special index file designed to tell search engine crawlers what can and cannot be indexed on your website. You need it to see the full number of pages and files on your site. It also helps to see the paths of certain files and the presence of sorting pages, filters, and pages with dynamic parameters.

The set of factors that are responsible for meeting the needs of users on a web page is called relevance. And the search engine, in turn, promotes sites that contain relevant information, that is, that is most useful, to the top of the page.

Website owners who use SEO optimization often have a semantic core. In case of such a situation, you can use semantics to audit the priority pages of the resource and quickly identify the cause of the traffic drop. But what if the semantic core is missing and there is no information about which keys have been lost?

By analyzing the “fatness” of the link mass, you can understand whether the competitor’s resource is well filled with links and how hard you need to work to surpass it. Ahrefs is one of the key services for assessing the link profile.

In simple words, traffic arbitrage is one of the ways to save budget funds for advertising goods or services. The whole point comes down to the fact that the specialist is paid only after attracting users to the website and getting customers.