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The target audience is your potential customers, people who share common interests, pains, fears, desires, dreams, and needs. It is these users that your advertising campaign should be customized for.

Behavioral factors are metrics that evaluate how users interact with a website. They help to determine how convenient it is to use the resource and how effectively it provides the necessary information.

In today’s world, a website is not just a business card, but a necessary tool for any business. It allows you to attract new customers, provide information about goods and services, establish contact with the audience and increase brand awareness. Without a website, the company limits its potential and loses its competitive advantages.

Google Marketing Live 2024 highlighted the importance of artificial intelligence in various updates, focusing on creatives, data analytics, and user-centered search results. From AI-powered ad placement and dynamic recommendations to profit optimization and advanced reporting tools, Google continues to push the boundaries of marketing technology.

Website indexing is the process of crawling a website by crawlers and adding it to the search engine database in a special form. Therefore, those pages that are in the search results are called indexed. This process is very important for the operation and promotion of the site.