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Content marketing is a special method of product promotion aimed at increasing customer confidence. It differs from classical advertising in that it introduces customers to a product without imposing it, but only offering useful material. Consumers like it when a product description is close to reality and gives clear advice on how to use it.

So, why do you need Google Tag Manager and what are its functions?
To collect data from Google Analytics, KISSMetrics, and other analytics tools.
To set up remarketing in Google Ads, Facebook, AdRoll, and other services.
To install HTML scripts for further split and A/B tests or banner ads.
To be able to change the tags placed on the website in a short time.

Google Trends is a tool that helps you analyze what topics your target audience is currently interested in for free. To put it simply, Google Trends is a service that allows you to monitor market trends, the geography of interest in a product, the degree of recognition of a company, and popular product categories.

Business exists in a constantly competitive environment, so for its successful development, it is necessary to take into account the strengths of the enterprise, risks, and various factors of influence. This is exactly what SWOT analysis helps with. In this article, we will tell you what a SWOT analysis is, why and how it is conducted, and provide examples of it.

Thanks to the development of the Internet, entrepreneurs have an exceptional opportunity to create an online store and sell their goods online. In this article, we will tell you how to open your online store and earn a high income from online sales with a detailed description of all the stages.