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A web archive is a service that allows you to store and reproduce different versions of web pages for different periods of time. One of the most famous and widely used web archives is Web Archive and its Wayback Machine tool.

In the modern world, where speed plays a key role, it is important to take this indicator into account. Slow loading speed can lead to the loss of visitors and lower rankings in search engines, as search algorithms take into account loading speed as an important factor.

Contextual advertising, context, PPC is an online advertising format in which ads of a certain topic are displayed to the user depending on the location, time, or context. This allows you to reach potential customers/buyers and increase sales efficiency.

Mobile-First Indexing is a process where Google uses the mobile version of your website as the main one for indexing and ranking. This means that mobile content becomes the key to determining the relevance of your website in search queries.

Google News organizes news stories so that users can easily get information that matches their interests and location. The Google News algorithm takes into account SEO parameters that determine which news is the most organic and important for users.