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Digital marketing is a set of marketing methods and tools that use digital channels to attract and retain consumers. And while Internet marketing is limited to the use of tools only on the Internet, Digital marketing includes, in addition to the above, the use of advertising and promotion outside the Internet, i.e., the use of digital resources in online and offline modes for promotion.

Quite often in the work of SEO specialists, contextual advertising specialists, and marketers, situations arise when you need to provide guest access to another user to Google Ads, Google Analytics, Merchant Center, and Google Tag Manager accounts.
Let’s take a closer look at how to do it.

Internet promotion or Internet marketing is the promotion of goods or services through online services. There are the following types of internet marketing:
Email marketing.
SMM.
Influencer marketing.
Search engine optimization.

There are some advertising campaigns that mostly involve interacting with users only through calls. Usually, these are medical topics, as well as, for example, taxi services, food, water, or ready-to-eat services. And here you can’t do without setting up goal tracking with Binotel in Google Analytics.

Website structure is a navigational and logical combination of all pages of an online resource. If you consider the structure as a diagram, you can add that it also defines the principles of interaction between different elements of the resource.