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When choosing a freelance specialist or a company, website owners face the question: “How can I check that the work on my website is being done?”. Even at the stage of discussing cooperation, you need to determine the goal that you and the contractor will pursue.

The first step in developing a set of measures for search engine optimization is to analyze your resource’s competitors who have high positions in the search results. For the analysis, you need to select the top representatives of the desired niche, taking into account the region of promotion, if it is relevant for your business.

In order to successfully promote a website, it must meet the requirements of search engines. One of the most important criteria is technical optimization. Thus, in order to determine the quality of the resource, check for errors in the code, or identify problems, you need to conduct a technical analysis of the site.

XPath is a query language for querying elements of an XML or HTML document. XPath queries are based on the declarative query language, i.e. to get the necessary data, you only need to correctly set a query that describes this data, and the rest will be done by the XPath interpreter.

Website loading speed is one of the ranking factors. Google prefers a loading speed of 1.5 to 3 seconds. If the page takes longer to load, more than half of users leave the site without waiting for the page to load.