Articles tagged with #GTM

So, why do you need Google Tag Manager and what are its functions?
To collect data from Google Analytics, KISSMetrics, and other analytics tools.
To set up remarketing in Google Ads, Facebook, AdRoll, and other services.
To install HTML scripts for further split and A/B tests or banner ads.
To be able to change the tags placed on the website in a short time.

Quite often in the work of SEO specialists, contextual advertising specialists, and marketers, situations arise when you need to provide guest access to another user to Google Ads, Google Analytics, Merchant Center, and Google Tag Manager accounts.
Let’s take a closer look at how to do it.

Detailed instructions on how to install Google Tag Manager on your website with screenshots. As well as ways to install Google Analytics codes using GTM.