Mobile-First Indexing: what is it and what should website owners expect?

04/09/2024
6349
Olha Tyshchenko
Editor

Mobile-First Indexing is a process where Google uses the mobile version of your website as the main one for indexing and ranking. This means that mobile content becomes the key to determining the relevance of your website in search queries.


Google News: how to get there and get additional traffic?

03/09/2024
6477
Olha Tyshchenko
Editor

Google News organizes news stories so that users can easily get information that matches their interests and location. The Google News algorithm takes into account SEO parameters that determine which news is the most organic and important for users.


How to distinguish between AI-generated and human-written texts

23/08/2024
5074
Olha Tyshchenko
Editor

Services based on generative artificial intelligence can be really useful tools for copywriters, marketers, and any digital specialist in general. And, interestingly, it is AI that helps you determine whether your text was written by ChatGPT, Gemini, or Claude.


Website indexing: what it is and how to improve it

30/07/2024
5358
Olha Tyshchenko
Editor

Indexing is a process where search engine crawlers (spiders) search for new pages on the Internet, analyze their content, and store this information in their index. From time to time, the crawlers return to the already indexed pages to check for changes and update the information.


What is a landing page?

22/07/2024
5150
Olha Tyshchenko
Editor

A landing page is created with an emphasis on a specific offer and is aimed at a certain target audience. It’s like a showcase that shows the most important and interesting things about the company.


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