23/12/2022
2318
Oleksandr Romanenko
Team Lead/Senior SEO specialist

Keyword cannibalization is a phenomenon when several pages on a website are optimized for the same or similar queries and compete with each other in the search results, i.e. satisfy the same or similar intent. The search engine can’t determine which one is more relevant, and none of these pages gets top rankings, which reduces the organic effectiveness of the site.


12/12/2022
2395
Oleksandr Romanenko
Team Lead/Senior SEO specialist

Website traffic and rankings in search engines change quite often, and constant monitoring is required to detect them. The reasons for this can be both updates to search algorithms and the introduction of sanctions, manual or automatic.


28/11/2022
2184
Vitalyi Kotov
Head of PPC department

Google was officially launched 24 years ago in 1998. A lot has changed since then, but one thing hasn’t. If you can just focus on the basics, you will still succeed online.


31/10/2022
2584
Oleksandr Romanenko
Team Lead/Senior SEO specialist

For a “safe” website migration, you need to act according to the plan and be careful. Be sure to keep backups, deploy a technical domain closed from indexing to implement changes and checks, and traffic losses will be minimal.


14/10/2022
2210
Serhii Salnykov
SEO Specialist

Usability is the property of a product to be usable. It determines the overall degree of convenience of an item when used.


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