Articles tagged with #SEO

The robots.txt file is a simple text document that contains recommendations for search robots of all types to index your site – which pages and files should be crawled and added to the index and which should not. Note that these are recommendations, not specific instructions.

Google Search Console (GSC) is a free tool created by Google to help you get information about how your site ranks in search results, troubleshoot issues, and optimize your content. It’s not just a useful addition to your work, but something you really need to stay at the top of the search results.

Yoast SEO is a useful and powerful tool for every website that can help you reach the top of search engines. It is considered the most common plugin for SEO promotion of WordPress sites.

Blog optimization (SEO – Search Engine Optimization) consists of certain actions that increase the visibility of a website in search engines. And then everything is simple: improved visibility increases the number of visitors from free search, and therefore the success of the blog and, accordingly, the entire business grows.

So, why do you need Google Tag Manager and what are its functions?
To collect data from Google Analytics, KISSMetrics, and other analytics tools.
To set up remarketing in Google Ads, Facebook, AdRoll, and other services.
To install HTML scripts for further split and A/B tests or banner ads.
To be able to change the tags placed on the website in a short time.