Search engines scan all websites available on the Internet to determine their relevance to a specific topic. Once Google understands which category a web resource or specific page belongs to, it will start recommending it to users.
A properly configured internal linking system not only increases the visibility of a website in search results, but also helps to transfer authority (link equity) between pages. This has a positive effect on SEO.
29/05/2025
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Oleksandr Romanenko
Team Lead/Senior SEO specialistThe rel=”canonical” attribute is an HTML markup element that tells search engines which URL is the main (or canonical) URL for a page and helps avoid duplicate content.
Usually, SEO specialists use various services such as SEMRush, Serpstat, or Ahrefs to analyze various kinds of data (meta tags, keys, etc.). But all the powerful functionality of these tools is not always appropriate for some small or everyday SEO tasks.
Search query content in SEO is the meaning that a user puts into their query to a search engine. Otherwise, intent can be called the goal, intention, and in some ways even the user’s pain.