What is an anchor and how does it affect search engine rankings?
Anchor acts as a short communication signal: it tells both the user and search engines what the target page will be about.
How to find out the link weight
In digital marketing, link weight is one of the basic factors that affects a website’s visibility in search engines.
How to check the presence and correctness of micro-markup on your website
Micro-markup is one of those technical elements that are invisible to the user but critically important for SEO.
Search engine crawlers: who they are and how they influence search results
Assessors (evaluation specialists, Search Quality Raters) are ordinary people hired by search engines or contractors to check the quality of search results.
Link mass: how to get high-quality backlinks without risks
Without a well-thought-out link building strategy, including proper submission to directories, even the best content will not be able to break into the top search results, and chaotic backlinks can lead to penalties from Google.
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