What is an anchor and how does it affect search engine rankings?

08/01/2026
1891
Oleksandr Shmidko
SEO Specialist

Anchor acts as a short communication signal: it tells both the user and search engines what the target page will be about.


How to find out the link weight

06/01/2026
1928
Oleksandr Romanenko
Head of SEO

In digital marketing, link weight is one of the basic factors that affects a website’s visibility in search engines.


How to check the presence and correctness of micro-markup on your website

04/12/2025
2213
Oleksandr Shmidko
SEO Specialist

Micro-markup is one of those technical elements that are invisible to the user but critically important for SEO.


Search engine crawlers: who they are and how they influence search results

30/10/2025
2253
Olha Tyshchenko
Editor

Assessors (evaluation specialists, Search Quality Raters) are ordinary people hired by search engines or contractors to check the quality of search results.


Link mass: how to get high-quality backlinks without risks

03/09/2025
2563
Oleksandr Romanenko
Head of SEO

Without a well-thought-out link building strategy, including proper submission to directories, even the best content will not be able to break into the top search results, and chaotic backlinks can lead to penalties from Google.


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