What is a DNS server: how it works and its importance for SEO

06/05/2026
1679
Iryna Voitovych
Copywriter

DNS, or the domain name system, is a hierarchical system that helps a browser find the correct IP address for a domain.


Types of Google search bots and their impact on your website’s SEO

27/04/2026
1867
Iryna Voitovych
Copywriter

Googlebot is Google Search’s primary web crawler. It collects information about web pages so that Google can index them and use them in search results.


Basics of working with Google AI: how to get the maximum result

21/04/2026
1912
Iryna Voitovych
Copywriter

Google Search is evolving, and users are increasingly receiving not just a list of links, but a ready-made AI-generated response with additional sources for further information.


Will AI texts be caught by Google filters?

17/04/2026
1831
Iryna Voitovych
Copywriter

AI can be useful during the content creation process, but it does not replace an editor, an SEO specialist, or a product expert.


Optimization for generative systems: what is GEO?

23/03/2026
2019
Iryna Voitovych
Copywriter

GEO goal is to enable generative systems—such as chatbots, AI summarizers, or knowledge aggregators—to easily find, evaluate, and cite specific excerpts from your content.


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