Optimization for generative systems: what is GEO?

23/03/2026
1814
Iryna Voitovych
Copywriter

GEO goal is to enable generative systems—such as chatbots, AI summarizers, or knowledge aggregators—to easily find, evaluate, and cite specific excerpts from your content.


Google Quick Links: what they are and how they work

17/02/2026
1912
Iryna Voitovych
Copywriter

Sitelinks are a set of internal links that Google sometimes displays below the main result in the search results.


How to promote a news site

28/01/2026
2055
Oleksandr Romanenko
Head of SEO

News websites operate in a fundamentally different way than corporate, e-commerce, or service resources.


Absolute and relative references: what they are and how they work

19/01/2026
1787
Oleksandr Shmidko
SEO Specialist

Links form navigation for users, transfer page weight in SEO, and determine how search robots scan your resource.


How to check a website for a Google ban

12/01/2026
1990
Oleksandr Romanenko
Head of SEO

A drop in traffic or the sudden disappearance of a website from search results can be detrimental to a business. Often, the issue is related to Google’s actions, ranging from algorithmic adjustments to manual penalties (bans).


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