Googlebot is Google Search’s primary web crawler. It collects information about web pages so that Google can index them and use them in search results.
Google Search is evolving, and users are increasingly receiving not just a list of links, but a ready-made AI-generated response with additional sources for further information.
AI can be useful during the content creation process, but it does not replace an editor, an SEO specialist, or a product expert.
GEO goal is to enable generative systems—such as chatbots, AI summarizers, or knowledge aggregators—to easily find, evaluate, and cite specific excerpts from your content.
Sitelinks are a set of internal links that Google sometimes displays below the main result in the search results.
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27/04/2026
1255
Iryna Voitovych
Copywriter