Basics of working with Google AI: how to get the maximum result

21/04/2026
1515
Iryna Voitovych
Copywriter

Google Search is evolving, and users are increasingly receiving not just a list of links, but a ready-made AI-generated response with additional sources for further information.


Will AI texts be caught by Google filters?

17/04/2026
1432
Iryna Voitovych
Copywriter

AI can be useful during the content creation process, but it does not replace an editor, an SEO specialist, or a product expert.


Optimization for generative systems: what is GEO?

23/03/2026
1613
Iryna Voitovych
Copywriter

GEO goal is to enable generative systems—such as chatbots, AI summarizers, or knowledge aggregators—to easily find, evaluate, and cite specific excerpts from your content.


Google Quick Links: what they are and how they work

17/02/2026
1713
Iryna Voitovych
Copywriter

Sitelinks are a set of internal links that Google sometimes displays below the main result in the search results.


How to promote a news site

28/01/2026
1864
Oleksandr Romanenko
Head of SEO

News websites operate in a fundamentally different way than corporate, e-commerce, or service resources.


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