10 Best Website Optimization Strategies

If used correctly, these ten website optimization factors will ensure your success in 2022 and beyond.

Google has officially launched 24 years ago in 1998.

Much has changed since then, but one thing has remained the same. If you can just focus on the basics, you will be successful online.

Of course, the fundamentals of 2022 are significantly different from the fundamentals of 1998. It’s easy to get overwhelmed and distracted. It has never been more important to be disciplined in your approach to SEO.

So the obvious questions are: which factors should we focus on? How to increase ratings? How can anyone increase traffic in such a competitive environment?

In this post, we’ll look at which factors weigh the most and how to optimize your site for each of them.

Search intent

As machine learning, artificial intelligence, and deep learning continue to advance, each area will have increasing weight in Google’s core algorithm.

Google’s ultimate goal is to understand the context of a search query and provide results that match the user’s intent. This makes advanced keyword research and selection more important than ever.

Before you spend time and resources on determining a phrase’s ranking, you will need to look at the websites that rank at the top of the search results for that phrase.

The contextual relevance of the keyword must match the search query. Therefore, some keywords and queries will appear for which it is impossible to rank.

For example, if Google determines that people searching for “Administrative Lawyer in Kyiv” want a list of lawyers of their choice, then a number of trusted legal directories will appear at the top of the search results.

An individual or firm will not be able to displace these directories. In such cases, you will have to improve your promotion strategy for the site.

Technical SEO

The foundation of technical SEO is strong website architecture.

You can’t just publish a random list of pages and posts. Search engine optimized site architecture will help guide users throughout your site and make it easier for Google to crawl and index your pages.

Once you have the right architecture, it’s time to conduct a technical or SEO audit.

Thanks to the many SEO tools available, an SEO audit is no longer a difficult task. However, the key is to know how to interpret the data and what to do with it.

First, you should check the following factors and correct any identified problems:

• Check for status code errors and correct them.
• Check robot.txt for errors. Optimize if necessary.
• Check your site’s indexing using Google Search Console. Check and correct any identified problems.
• Fix duplicate title tags and duplicate meta descriptions.
• Check the site content. Check your traffic statistics in Google Analytics. Consider improving or reducing underperforming content.
• Fix broken links. This is the enemy of user experience and possibly rankings.
• Submit your XML sitemap to Google via Google Search Console.

User Experience

User experience (UX) focuses on gaining an understanding of users, their needs, values, abilities and limitations.

UX also takes into account business goals and objectives. UX best practices focus on improving the quality of the user experience.

According to Peter Morville, factors influencing UX include:

• Benefit: Your content should be unique and satisfy a need.
• Ease of Use: Your site should be easy to use and navigate.
• Desirability: Your design and brand elements should evoke emotion and gratitude.
• Accessibility: Combine design and navigation elements so users can easily find what they need.
• Limited Accessibility: Content must be accessible to everyone, including the 12.7% of people with disabilities.
• Reliability: Your website must be reliable so that users can trust you.
• Value: Your site should provide value to the user in terms of experience and to the company in terms of positive ROI.

Variability and A/B testing is the best way to measure and create the best experience for website users. Multivariate testing is best when considering complex changes.

You can include many different elements and test how they work together. A/B testing, on the other hand, compares two different elements on your site to determine which one is the best.

Mobile-First

In March 2018, Google officially began rolling out a mobile device index. Smart marketers have been using a mobile-first approach long before official adoption.

According to Google Search Central:

“Neither mobile-friendliness nor a mobile-responsive layout are requirements for mobile-first indexing. Pages without mobile versions still work on mobile devices and can be used for indexing. However, it’s time to move from only the desktop version of the site to the mobile version :)”

Here are some basics for making your site mobile-friendly:

• Make your website responsive to any device – desktop, mobile or tablet.
• Always scale images using responsive design, especially for mobile users.
• Use short headings. They are easier to read on mobile devices.
• Avoid pop-ups that obscure your content and prevent visitors from getting an idea of ​​your content.
• On mobile, less can be more. In a mobile-first world, having more text-based content doesn’t necessarily mean more traffic or better rankings.
• Don’t use your cell phone as an excuse to disguise yourself. Users and search engines should see the same content on both desktop and mobile devices.

Key web metrics

In July 2021, the Page Experience update was released and is now included in Google’s core algorithm as a ranking factor.

As the name suggests, the web vitals core initiative was designed to quantify the key indicators of a healthy website. This is in sync with Google’s commitment to providing a better user experience.

According to Google, “loading, interactivity, and visual stability of page content all work together to form the core of Core Web Vitals.”

Each of these indicators:

• Focuses on a unique aspect of the user experience.
• Subject to measurement and quantification to objectively determine the result.

Tools for measuring key web metrics:

• PageSpeed ​​Insights: Measures mobile and desktop performance and makes recommendations for improvement.
• Lighthouse: An automated, open-source tool developed by Google to help developers improve the quality of web pages. It has several features not available in PageSpeed ​​Insights, including some SEO checks.
• Search Console: The Core Web Vitals report is now included in GSC, showing the performance of URLs grouped by status, metric type, and URL group.

Schema

After adding micro markup Schema creates an extended fragment for a web page – an extended description that appears in search results.

All major search engines, including Google, Yahoo and Bing, support the use of microdata. The real value of Schema is that it can provide context to a web page and improve search.

There is no evidence that adding Schema markup has any impact on SERPs.

Below you will find some of the most popular circuit applications

• Article (Article)
• Book (Book)
• Bread crumbs (Breadcrumb)
• Event (Event)
• Frequently asked questions page (FAQ Page)
• How to do (How-to)
• Job advertisement (Job Posting)
• Local business (Local Business)
• Logo (Logos)
• Health status (Medical Condition)
• Movie (Movie)
• Organization (Organization)
• Face (Person)
• Product (Product)
• Recipe (Recipe)
• Review (Review)
• Subscription and paid content (Subscription)
• Video (Video)
• And more…

Adding Schema to a website is quite easy to implement. If you have a WordPress site, there are several plugins who will do it for you.

Content Marketing

It is predicted that 97 zettabytes of data will be created, collected, copied and used worldwide this year.

In perspective, this is equivalent to 18.7 trillion. songs or 3168 years of HD videos daily.

The task of breaking through to the top through a huge pile of information will become exponentially more difficult over time.

What to do?

• Create a content hub in the form of a resource center
• Fill your resource center with a mix of useful, informative and entertaining content
• Write “talk” articles related to your resource center and interconnections
• Write news articles related to your resource
• Promote your news articles on social networks
• Analyze competitors on popular topics related to your content
• Use photo and video content. Images and videos usually convert better than text alone
• Update outdated and less common content.

Link Creation

Links remain one of the most important ranking factors.

Over the years, Google has become more adept at detecting and devaluing spam links, especially since the launch of Penguin 4.0. In this case, quality will continue to prevail over quantity.

Testing and documenting changes

You manage what you measure.

Basic steps of SEO testing:

• Determine what you are testing and why.
• Formulate a hypothesis. What do you hope will happen as a result of your changes?
• Document your testing. Make sure it’s reproducible.
• Publish your changes and then submit the URLs for review through Google Search Console.
• Run the test for a long enough period to see if your hypothesis is correct or not. Document your findings and any other observations, such as changes made by competitors, that may affect the result.
• Analyze the data obtained based on the test results.

This process can be easily completed and documented using a spreadsheet.

Track and analyze KPIs:

• Customer Lifetime Value (CLV).
• Content effectiveness.
• Average acquisition time.
• Conversion goals by percentage.
• Accurate search visibility.
• Brand visibility in search.
• New and regular users.
• Average time spent on the site.
• Revenue per thousand (RPM) and average position.

The thing to remember about these KPIs is that they depend on your goals and objectives. Some may apply to your situation and site, while others may not.

Think of this as a good starting point for determining how best to measure the success of your site.

To summarize

Because the Internet never expires, there is a ton of information and misinformation popping up in various searches every day.

If you’re not careful, using bad or outdated advice can lead to disastrous results in your life. SEO promotion.

Do yourself a favor and just focus on these 10 essential things. By doing this, you will set yourself up for long-term success.