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The Ukrainian digital market continues to grow dynamically in 2025. Demand is growing not only for individual tools, but also for holistic approaches, so companies expect their partners to have expertise in strategy, creativity, technology, and analytics.

Two major platforms compete in the world of search engines: Google and Microsoft Bing. But which search engine should you choose for your business? Where is advertising more effective and profitable? And who will win in 2025?

Thanks to automation, data analytics, and real-time bidding, programmatic advertising allows you to optimize costs and significantly increase campaign effectiveness.

User-Agent is one of the HTTP request headers responsible for identifying the browser, application, or operating system connecting to the website.

The rel=”canonical” attribute is an HTML markup element that tells search engines which URL is the main (or canonical) URL for a page and helps avoid duplicate content.