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Media planning helps to identify the advertising channels that should be involved, determine the amount of investment required to implement the plan, the schedule of ads, and more, which we will discuss in more detail below. Planning is necessary to know in advance what the result of advertising will be and how the whole concept will work.

This category of status codes describes problems that have arisen on the server side. If the user sees an error that falls within the 5xx range, it means that he or she cannot take any action on his or her part, and only the intervention of specialists responsible for the server’s performance is required.

Meta has released its first set of artificial intelligence-based generative capabilities for advertising creatives, which are now available to all advertisers via the Marketing API. This update is aimed at simplifying ad creation, increasing the variety of creative variations, and potentially improving ad performance.

This category of responses is the most problematic and important to study. Status codes 400-499 indicate problems that have arisen on the initiative of the client. These problems can range from client-initiated requests to an incorrect node name, request timeout, uncontrolled request, malicious request, and others.

The indicator allows advertisers to assess how attractive their messages are to the target audience. Measuring CTR allows marketers not only to analyze which ads demonstrate the highest click-through rate, but also to understand the behavior of their potential customers.