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Two major platforms compete in the world of search engines: Google and Microsoft Bing. But which search engine should you choose for your business? Where is advertising more effective and profitable? And who will win in 2025?

Thanks to automation, data analytics, and real-time bidding, programmatic advertising allows you to optimize costs and significantly increase campaign effectiveness.

User-Agent is one of the HTTP request headers responsible for identifying the browser, application, or operating system connecting to the website.

The rel=”canonical” attribute is an HTML markup element that tells search engines which URL is the main (or canonical) URL for a page and helps avoid duplicate content.

The social network TikTok officially resumed advertising tools for the first group of customers in Ukraine on April 23, 2025.