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Today, User Experience (UX), which means “user experience” in English, is a very common phenomenon that is relevant when developing any new product for the Internet. UX specialists are mostly found in design, but UX copywriting is also developing rapidly.

A web archive is a service that allows you to store and reproduce different versions of web pages for different periods of time. One of the most famous and widely used web archives is Web Archive and its Wayback Machine tool.

In the modern world, where speed plays a key role, it is important to take this indicator into account. Slow loading speed can lead to the loss of visitors and lower rankings in search engines, as search algorithms take into account loading speed as an important factor.

Contextual advertising, context, PPC is an online advertising format in which ads of a certain topic are displayed to the user depending on the location, time, or context. This allows you to reach potential customers/buyers and increase sales efficiency.

Mobile-First Indexing is a process where Google uses the mobile version of your website as the main one for indexing and ranking. This means that mobile content becomes the key to determining the relevance of your website in search queries.