News websites operate in a fundamentally different way than corporate, e-commerce, or service resources.
Links form navigation for users, transfer page weight in SEO, and determine how search robots scan your resource.
A drop in traffic or the sudden disappearance of a website from search results can be detrimental to a business. Often, the issue is related to Google’s actions, ranging from algorithmic adjustments to manual penalties (bans).
Anchor acts as a short communication signal: it tells both the user and search engines what the target page will be about.
In digital marketing, link weight is one of the basic factors that affects a website’s visibility in search engines.
commercial offer

28/01/2026
1104
Oleksandr Romanenko
Team Lead/Senior SEO specialist