The footer contains information that may be of interest to users, but is not the main and most important. Among the most commonly added information in the footer is the text about the company, privacy policy, clickable section titles, and other information, depending on the needs of the target audience.
SEO text is one of the tools used for effective SEO promotion of websites on the Web. Thanks to the creation and publication of such optimized texts on the resource, the pages become more relevant and gradually raise the site to the top of the search results.
A sitemap or sitemap is a file that allows you to tell search engines which pages and files should be considered important on your site, as well as provide valuable information about them. For example, when the page was last updated, the presence of images or videos, and a list of all alternative language versions of the page.
Target audience analysis is a key stage in the development of any business that allows you to better understand your customers and effectively set up marketing strategies. This process allows you to segment the audience by various criteria and identify their needs, which helps to increase sales and attract loyal customers.
Ahrefs has released an in-depth course with 62 video lessons covering a wide range of SEO and marketing topics. In 3 hours and 30 minutes, you will gain practical knowledge and skills in working with Ahrefs tools.