Articles tagged with #Marketing

Marketing KPIs should be viewed not as a set of disparate figures, but as a comprehensive system of indicators.

The Censydiam Wheel is a handy visual model for organizing the motivations that drive consumer behavior.

Affiliate marketing is an effective performance marketing tool that is becoming increasingly popular.

The advantages of online methods are the speed and scalability of data collection: compared to traditional approaches, they are often cheaper and faster.

Lead generation and lead management are critical to business: without a constant flow of potential customers, a company cannot grow and develop.