Who is a brand manager and what do they do: responsibilities, functions, and tasks
The role of a brand manager is multifaceted and encompasses the entire product life cycle.
What is retail and how does it work
Retail today is a dynamic ecosystem that requires businesses to adapt instantly to changing market conditions.
How to stay on top: key digital trends and changes in user behavior
Today, it’s not enough for businesses to simply adopt new tools; it’s important to understand how consumer psychology is changing.
The new era of digital marketing: how ChatGPT advertising works and how much it costs
The official launch of OpenAI ad testing on February 9, 2026, was a historic moment that marked the emergence of an entirely new media channel for promoting businesses.
NPS loyalty index: how to assess customer attitudes toward your brand
The Net Promoter Score (NPS) is a customer loyalty index that measures how likely people are to recommend a company, product, or service to their friends and family.
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27/07/2026
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Iryna Voitovych
Copywriter