A marketing mix is an integrated set of decisions and tools that a company uses to bring a product to market, communicate its value to the target audience, and achieve commercial results.
Customer reviews are a strategic resource. Ignoring this channel means missing out on opportunities for growth and increased profitability.
At first glance, shortening links seems like a minor detail—a technical nuance that has little impact on results. But in reality, it plays a significant role in digital marketing.
In digital marketing, banner advertising remains one of the tools for attracting audiences and increasing sales that should not be ignored.
In a business context, feedback is input data for decision-making: from tactical corrections in service interaction to strategic changes in the product.

16/12/2025
1187
Pavlo Vlasiuk
CMO