Articles tagged with #PPC

Demand Generation in Google Ads is a marketing strategy aimed at introducing the brand and generating interest among an audience that is not yet familiar with the business owner’s products or services.

Merchant Center is a key tool for placing merchant ads on Google that helps integrate products with the Google Merchant Center platform and provide transparency of purchase information.

The Google Ads account is one of the key tools for running online advertising. However, many users who run Google ads and targeting specialists face the problem of account blocking.

A PPC manager is a specialist who sets up advertising campaigns that are paid for by clicks on ads made by potential customers.
The key task of a PPC specialist is to increase the effectiveness of advertising and optimize it so that the client gets as much traffic to the website as possible at the best price and can earn more money.

Media planning helps to identify the advertising channels that should be involved, determine the amount of investment required to implement the plan, the schedule of ads, and more, which we will discuss in more detail below. Planning is necessary to know in advance what the result of advertising will be and how the whole concept will work.