16/10/2025
1226
Vitalyi Kotov
Head of PPC department

The cost of contextual advertising is determined by the size of the budget and a number of external and internal factors. These factors influence the effectiveness of the campaign and the final price of attracting a customer.


09/10/2025
1034
Vitalyi Kotov
Head of PPC department

Advertising medical services today is one of the most difficult and at the same time necessary areas of internet marketing.


30/09/2025
1318
Vitalyi Kotov
Head of PPC department

It is crucial to understand what content is not only undesirable but also formally prohibited from being used in advertising campaigns.


22/09/2025
1017
Vitalyi Kotov
Head of PPC department

CPM is one of the basic pricing models for advertising, allowing advertisers to plan their budget and estimate the cost of ad impressions.


28/08/2025
1137
Vitalyi Kotov
Head of PPC department

To understand whether your advertising is really working, you need to analyze the results. One of the most common ways to do this is to analyze ROAS metrics.


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