Articles tagged with #PPC

CPM is one of the basic pricing models for advertising, allowing advertisers to plan their budget and estimate the cost of ad impressions.

To understand whether your advertising is really working, you need to analyze the results. One of the most common ways to do this is to analyze ROAS metrics.

Demand Generation in Google Ads is a marketing strategy aimed at introducing the brand and generating interest among an audience that is not yet familiar with the business owner’s products or services.

Choosing a reliable contractor is a strategic investment in the effective use of your promotion budget and in the long-term scaling of your sales channels.

Merchant Center is a key tool for placing merchant ads on Google that helps integrate products with the Google Merchant Center platform and provide transparency of purchase information.