Articles tagged with #Useful tips

How to use a White Paper to generate high-quality leads and build a contact list

02/07/2026
1096
Iryna Voitovych
Copywriter

In B2B marketing, it’s important to generate not just leads, but contacts from people who are genuinely interested in the topic and willing to engage further with the company.


Types of ads: how to choose the right format for your business

02/07/2026
1307
Iryna Voitovych
Copywriter

Choosing the wrong ad format is the main reason for a low return on investment (ROI) and the rapid depletion of a company’s marketing budget.


Instagram Bio: how to properly format your profile header for a business and personal brand

01/07/2026
1264
Iryna Voitovych
Copywriter

An effective profile header isn’t just attractive text it’s a clearly structured, modular system in which each element serves a specific marketing function.


The pros and cons of IT outsourcing: when to outsource tasks to an external team

24/06/2026
1348
Iryna Voitovych
Copywriter

IT outsourcing is the transfer of certain IT functions to an external team or company, which undertakes to perform a specified scope of work under the terms of a contract.


How to build an effective crowd-marketing strategy to promote a website

19/06/2026
1185
Iryna Voitovych
Copywriter

Crowd marketing involves placing useful, organic mentions of a brand, product, or service on platforms where your audience is already engaging.


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