Articles tagged with #Useful tips

The role of a CMO (Chief Marketing Officer): what they do and their role in business

18/06/2026
1122
Iryna Voitovych
Copywriter

A marketing director is, first and foremost, a top manager who is part of a company’s senior leadership and thinks in terms of the business as a whole, rather than individual advertising campaigns.


Instagram sales scripts: how to create effective templates for direct messages

18/06/2026
1290
Iryna Voitovych
Copywriter

A strong script for Direct is built as a sequence of logical elements, where each has its own function and does not overload the dialogue.


What is performance marketing: a complete guide to results-driven marketing

16/06/2026
1392
Iryna Voitovych
Copywriter

Performance marketing is an approach to promotion in which the primary goal is not abstract reach, but a specific and measurable result.


The art of naming: principles for creating a name that customers will remember

16/06/2026
1270
Iryna Voitovych
Copywriter

Today, naming is a strategic tool that directly impacts customer acquisition cost (CAC), ad conversion rates, legal compliance, and, ultimately, a company’s market value.


Will hashtags be needed on social media in 2026?

15/06/2026
1285
Iryna Voitovych
Copywriter

The algorithms of digital platforms are evolving faster than user habits, and by 2026, social media had undergone radical changes.


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