6 SEO tips for small business owners

Every business owner, first of all, is concerned about budget efficiency when choosing a strategy for promoting a resource on the Internet, and limited funds specifically for small businesses are not conducive to testing many marketing channels. The most search engine promotion of the site will allow you to expand the audience of potential clients and get more traffic for your web resource with minimal investment, although you will have to wait for a noticeable result for a while.

What needs to be done before starting SEO optimization of a small business website?

Determine the target audience and region of resource promotion.
Develop and launch a website.
Add Google analytics tools and systems to the resource.
Get even minimal traffic on your site.

Below we will look at simple tips that can help you achieve high rankings for your website in search engines, which will contribute to the growth of your business.

Find keywords and phrases by which your services and products can be searched on the Internet, pay attention to phrases related to the city, region where you work – geo-dependent search queries. Next, using search tips and related queries, you need to collect the most complete relevant semantics for your business, cluster it to get a larger number of entry points for search traffic. Using the semantic core, you need to optimize texts, headings, and page tag goals.

Collecting keywords manually is time-consuming and quite complex, so it is better to use special tools or use a third-party specialist.

2. Register in Google My Business, thereby the resource will be presented on Google maps. It is necessary to fill in the following information:

Company name;
address, telephone number;
link;
description of the company’s business and services;
opening hours (schedule);
information about the company’s branches.

Post high-quality office photos.

Place information about your business on local portals and catalogues, company pages on social networks Facebook and others. It is important to continue working with local SEO further: collecting and responding to reviews on pages and the site, taking part in local events to receive mentions and links from the media. More details about promotion using local SEO in article.

3. Execute technical audit and optimize your website. The main factors for ranking a resource are related to its technical condition, namely:

download speed pages, if the page load time is more than 2 seconds, it requires optimization;
use of SSL certificate and secure connection using https protocol is a Google ranking factor;
implement a website design adapted for mobile devices;
For effective indexing of pages, files must be created and configured for the site robots.txt and sitemap;
There should be no links to non-existent pages (404 errors) on the site, and it is also advisable to minimize the number of forwardings (redirects).

4. Search Engine Optimization On-Page SEO, what’s important?

unique, within the resource, and meaningfull goal tags – Title, H1 headers, Descriptions required for each page;
site pages should contain optimized content: structured text, informative headings H2-H4
placement on the site optimized images and video materials will help generate additional search traffic;
For the convenience of visitors and the distribution of static and dynamic weight of pages, add internal links.

5. Content marketing will help promote your business – getting links to your site and mentions of your company is possible not only by publishing articles and news on the site’s blog. Use publications on social networks, e-mail newsletters, messages in instant messengers, commercial offers. Shoot and publish videos that can be published both on the site and on You Tube, add a link to the site in the descriptions and images.

6. The presence of links to a site from third-party resources affects ranking in search engines, but it is worth noting that the following factors have a positive impact:

the quality of the sites outweighs the quantity;
links from relevant sites;
The anchor list needs to be formed differently.

We have looked at just some of the simplest SEO tips for website promotion that will help significantly improve search rankings. In the future, you need to study the methods and methods of search promotion that competing sites use in order to improve your own resource, and over time, an increase in traffic from search networks will contribute to the growth of your business.