The author's latest articles: Iryna Voitovych

When a brand tells stories about people, challenges, and solutions, it becomes more understandable and relatable to the customer.

The main business advantage is not just a “good impression,” but the ability to convert interactions into quality data: segmentation, personalization of communications, and automatic lead qualification.

Search Generative Experience (SGE) is Google's approach to search that uses generative artificial intelligence to generate concise, coherent answers to user queries.

Practice shows that content shared by employees generates higher engagement and better conversions compared to posts from official brand accounts.

When user attention is limited, competition for each click increases, and the cost of customer acquisition rises, the way information is presented often matters more than the product itself.

When user attention is limited, competition for each click increases, and the cost of customer acquisition rises, the way information is presented often matters more than the product itself.

Practice shows that content shared by employees generates higher engagement and better conversions compared to posts from official brand accounts.

Search Generative Experience (SGE) is Google's approach to search that uses generative artificial intelligence to generate concise, coherent answers to user queries.