The author's latest articles: Iryna Voitovych

More and more professionals in traditional fields are choosing hands-on online courses to quickly acquire in-demand skills and break into the IT and marketing industries.

Understanding your audience forms the basis for every decision: from choosing the color scheme for your designs to setting up complex funnels in Meta Ads.

The role of a brand manager is multifaceted and encompasses the entire product life cycle.

Effective management of a backlink profile requires a systematic approach, the foundation of which is designing the correct structure of text links.

Retail today is a dynamic ecosystem that requires businesses to adapt instantly to changing market conditions.

An RSS feed is a separate file containing a list of a website's latest posts. When a new article, news item, or other content appears on the site, information about it is automatically added to this feed.

Today, it’s not enough for businesses to simply adopt new tools; it’s important to understand how consumer psychology is changing.

The official launch of OpenAI ad testing on February 9, 2026, was a historic moment that marked the emergence of an entirely new media channel for promoting businesses.

Today, a PM is not just an administrator who moves cards around in a task manager, but a strategic business partner who directly influences the company’s profitability.

When user attention is limited, competition for each click increases, and the cost of customer acquisition rises, the way information is presented often matters more than the product itself.

Practice shows that content shared by employees generates higher engagement and better conversions compared to posts from official brand accounts.

Search Generative Experience (SGE) is Google's approach to search that uses generative artificial intelligence to generate concise, coherent answers to user queries.