The author's latest articles: Iryna Voitovych

Donor analysis isn't about examining a single metric; it's about comparing several metrics against one another.

ChatGPT can already search the web, provide quick answers, and display relevant sources, which means it’s important for businesses to be clear, cited, and verified in the digital space.

In B2B marketing, it’s important to generate not just leads, but contacts from people who are genuinely interested in the topic and willing to engage further with the company.

Choosing the wrong ad format is the main reason for a low return on investment (ROI) and the rapid depletion of a company's marketing budget.

The TikTok platform has evolved from an entertainment app into a global marketplace, where the user’s journey from discovering a brand to making a purchase has been reduced to just a few clicks.

An effective profile header isn't just attractive text it's a clearly structured, modular system in which each element serves a specific marketing function.

If you analyze search queries correctly, you can better understand your audience, design a more precise website structure, create relevant content, and improve your SEO results without unnecessary expenses.

IT outsourcing is the transfer of certain IT functions to an external team or company, which undertakes to perform a specified scope of work under the terms of a contract.

Crowd marketing involves placing useful, organic mentions of a brand, product, or service on platforms where your audience is already engaging.

When user attention is limited, competition for each click increases, and the cost of customer acquisition rises, the way information is presented often matters more than the product itself.

Practice shows that content shared by employees generates higher engagement and better conversions compared to posts from official brand accounts.

Search Generative Experience (SGE) is Google's approach to search that uses generative artificial intelligence to generate concise, coherent answers to user queries.