The author's latest articles: Iryna Voitovych

A virtual SMS number is ideal for businesses that handle a high volume of inquiries, operate across multiple markets, and require in-depth analytics and reporting.

Web analytics has become one of the key components of digital marketing, as it helps businesses understand what happens on their website once they’ve attracted traffic.

For businesses, this isn't just a technical detail it's the foundation for SEO, content, website structure, and launching advertising campaigns.

A relevant page is a page that most accurately matches the intent of the person who entered the query.

Content moderation is the systematic management of audience engagement with a brand on social media.

For local businesses, a Google profile is often the first point of contact, even before a visit to the website or a phone call.

Influencer marketing for businesses is not just a way to draw attention to a brand. When part of a well-designed strategy, it helps achieve multiple objectives at once.

For businesses, Instagram has long been not just a platform for posting content, but also the place where customers form their first impression of a brand.

DNS, or the domain name system, is a hierarchical system that helps a browser find the correct IP address for a domain.

When user attention is limited, competition for each click increases, and the cost of customer acquisition rises, the way information is presented often matters more than the product itself.

Practice shows that content shared by employees generates higher engagement and better conversions compared to posts from official brand accounts.

Search Generative Experience (SGE) is Google's approach to search that uses generative artificial intelligence to generate concise, coherent answers to user queries.