The author's latest articles: Iryna Voitovych

Meta AI is an AI-powered chatbot built on the LLaMA 3 language model.

Neural networks should be viewed not as trendy applications, but as practical solutions for saving time, speeding up launches, and improving the quality of communication.

All these schemes share a common goal: to obtain money or a user’s personal data. That is why it is important to carefully verify websites before entering any confidential information or making a payment.

A chatbot is a software agent that automatically responds to user messages in text or voice format.

For Stories to deliver business results, you need regular analytics—that is, a focus not just on basic metrics, but on understanding the entire funnel, from viewing Stories to clicks and conversions.

Gemini is not just a single language model, but an entire platform that brings together several different models.

Right now, businesses have a real opportunity to make widespread use of AI agents, AI avatars, and automation. However, this requires a systematic approach to turn technological potential into sustainable business value.

A gradual approach to integrating artificial intelligence is truly important because it helps avoid a number of risks and mistakes.

The benefits of integrating AI into PPC processes go beyond simply “faster text generation.” It’s about a fundamental shift in approach.

When user attention is limited, competition for each click increases, and the cost of customer acquisition rises, the way information is presented often matters more than the product itself.

Practice shows that content shared by employees generates higher engagement and better conversions compared to posts from official brand accounts.

Search Generative Experience (SGE) is Google's approach to search that uses generative artificial intelligence to generate concise, coherent answers to user queries.