The author's latest articles: Iryna Voitovych

Content moderation is the systematic management of audience engagement with a brand on social media.

For local businesses, a Google profile is often the first point of contact, even before a visit to the website or a phone call.

Influencer marketing for businesses is not just a way to draw attention to a brand. When part of a well-designed strategy, it helps achieve multiple objectives at once.

For businesses, Instagram has long been not just a platform for posting content, but also the place where customers form their first impression of a brand.

DNS, or the domain name system, is a hierarchical system that helps a browser find the correct IP address for a domain.

A workshop is an interactive, hands-on session during which participants listen to an expert and work together on a specific task.

The extension should be viewed not as a replacement for Chrome's built-in translation feature, but as a tool that addresses more specific, practical use cases.

Mandela effect proves that our perception of reality may differ from objective facts.

In today's business environment, coworking is seen as a hybrid model between working from home and the traditional office.

When user attention is limited, competition for each click increases, and the cost of customer acquisition rises, the way information is presented often matters more than the product itself.

Practice shows that content shared by employees generates higher engagement and better conversions compared to posts from official brand accounts.

Search Generative Experience (SGE) is Google's approach to search that uses generative artificial intelligence to generate concise, coherent answers to user queries.