The author's latest articles: Iryna Voitovych

Googlebot is Google Search's primary web crawler. It collects information about web pages so that Google can index them and use them in search results.

That is why, in marketing, it is important not just to describe a product’s features, but to translate them into the language of needs.

A portfolio is a collection of works, projects, case studies, and materials compiled in one place to demonstrate a professional’s expertise.

Google Search is evolving, and users are increasingly receiving not just a list of links, but a ready-made AI-generated response with additional sources for further information.

For businesses, this means a new reality in which interactions with a brand may begin not through a search engine or an ad, but directly within AI services.

Automating SMM processes is a practical necessity for businesses operating in an environment characterized by a high volume of content, limited resources, and constant competition for audience attention.

Microsoft Copilot is an AI assistant built into the company's workflows, while the business version is specifically designed for corporate data, applications, and information security.

AI can be useful during the content creation process, but it does not replace an editor, an SEO specialist, or a product expert.

This is particularly important in business content, as the text must not only be grammatically correct but also serve a specific purpose.

When user attention is limited, competition for each click increases, and the cost of customer acquisition rises, the way information is presented often matters more than the product itself.

Practice shows that content shared by employees generates higher engagement and better conversions compared to posts from official brand accounts.

Search Generative Experience (SGE) is Google's approach to search that uses generative artificial intelligence to generate concise, coherent answers to user queries.